The thing many mantras share is the Rule of Three; that is, they are three words or phrases that work together in a stepwise process to bring about change. The Rule of Three is the way humans tell stories; with a beginning, a middle and an end. You’ll see it in drama with the three-act play, in jokes with ‘an Englishman, an Irishman and a Scotsman’, and in an orator’s rhetoric: Adolf Hitler’s ‘Ein Volk, ein Reich, ein Führer’, for instance, or the desire for ‘life, liberty and the pursuit of happiness’, or the Māori proverb, Titiro, whakarongo, kōrero (Look, listen, then speak). By harnessing
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