Integrity in our model is honoring your word. As such, integrity is a purely positive phenomenon. It has nothing to do with good vs. bad, right vs. wrong behavior. Like the law of gravity, the law of integrity just is, and if you violate the law of integrity ... you get hurt just as if you try to violate the law of gravity with no safety device. The personal and organizational benefits of honoring one’s word are huge – both for individuals and for organizations – and generally unappreciated.
