The key insight came from the old warhorse, Brian Lochore. Pondering the strategic objective – to create ‘an environment . . . that would stimulate the players and make them want to take part in it’ – he came up with the six words that would define the efforts of the next eight or so years: —— Better People Make Better All Blacks That is, by developing the individual players and giving them the tools, skills and character that they needed to contribute beyond the rugby field, they would also, in theory, develop the tools, skills and character to contribute more effectively on it.
