Play with Purpose Our fundamental human drive comes from within – from intrinsic rather than extrinsic motivations. Leaders who harness the power of purpose have the ability to galvanize a group, aligning its behaviours to the strategic pillars of the enterprise. Using vivid storytelling techniques, including themes, symbols, imagery, rituals, mantras and metaphor, and bringing them to life with imagination and flair, leaders create a sense of inclusion, connectedness and unity – a truly collective, collaborative mindset. It begins by asking ‘Why? Why are we doing this? Why am I sacrificing
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