His success, he said, was based on what he called the ‘Lombardi Model’, which began with a simple statement: —— Only by knowing yourself can you become an effective leader. For him, it all begins with self-knowledge, with the great ‘I Am’; a fundamental understanding and appreciation of our own personal values. It was on this foundation that he built his teams and his success. From self-knowledge, Lombardi believed, we develop character and integrity. And from character and integrity comes leadership.
