The sixth and arguably most important step is to begin to turn the standards into action. The best way of doing this is through peer-to-peer enforcement. ‘Respect as a value is vague,’ says Eastwood, ‘but has impact when players decide this means no phones in meetings, no talking over each other, etc. Values alone risk becoming wallpaper and meaningless.’ But, he adds, ‘defining and enforcing these standards needs to be from bottom up.’
