In his book Good to Great, Jim Collins argues for the primacy of the ‘who’ before the ‘what’; the ‘we’ before the ‘me’. He quotes Ken Kesey in The Electric Kool-Aid Acid Test: ‘You’re either on the bus or off the bus.’ His research shows that ‘good to great leaders began by first getting the right people on the bus (and the wrong people off the bus) and then figured out where to drive it’.
