The relentless search to recreate the mass of the past is at the heart of the stress we feel at work. It’s pushing governments, NGOs, entrepreneurs and most of all, big marketers, to go to extravagant lengths to push us to conform. A few outliers, though, have seen a different path. They’re catering to the weird instead. The challenge of your future is to do productive and useful work for and by and with the tribe that cares about you. To find and assemble the tribe, to earn their trust, to take them where they want and need to go.
