SPQR: A History of Ancient Rome

by Mary Beard

On his return to the East, he took with him a variety of Roman habits that he had picked up during his stay. These mostly came down to displaying a popular touch: talking with anyone he met, giving presents to ordinary people and making the rounds of craftsmen’s shops. But most striking of all, he would dress up in a toga and go around the marketplace as if he were a candidate for election, shaking people by the hand and asking for their vote. This baffled the people in his showy capital city of Antioch, who were not used to this kind of thing from a monarch and nicknamed him Epimanes (‘bonkers’ or, to preserve the pun, ‘fatuous’). But it is clear that one lesson that Antiochus had drawn from Rome was that the common people and their votes were important.