If you’re starting a non-profit, one good strategy is to focus on a particularly important cause (which we’ll discuss in the next chapter). Another important question is to ask why the problem your new organisation is addressing has not been solved already, or won’t be solved in the future. Ask yourself: Why hasn’t this problem been solved by markets? Why hasn’t this problem been solved by the state? Why hasn’t this problem already been solved by philanthropy? In many cases, the answers to these questions will suggest that the problem is very difficult to solve, in which case it may not be the
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