Ian Pitchford

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Economists also suggest that innovative entrepreneurship is undersupplied by the market. Professor William Nordhaus at Yale University has estimated that innovators only collect 2% of the value they generate; that is, for every $1 an innovative company makes in profit, society has benefited by $50. By becoming an innovative entrepreneur, you are on average producing benefits to society that far exceed your paycheck.
Doing Good Better: Effective Altruism and a Radical New Way to Make a Difference
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