Effective altruism, at its core, is about confronting Orbinski’s dilemma and trying our best to make hard trade-offs. Of all the ways in which we could make the world a better place, which will do the most good? Which problems should we tackle immediately, and which should we leave for another time? Valuing one action over another is difficult both psychologically and practically, but it is not impossible. In order to make comparisons between actions, we need to ask: how many people benefit, and by how much? This is the first key question of effective altruism.