Ian Pitchford

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So far in this book we have focused on measurable, concrete ways of helping others. The real world, unfortunately, is not always so simple. Often we don’t know whether our actions will be successful, and, given the difficulty of knowing what would have happened otherwise, we will usually never know whether our actions really make a difference.
Doing Good Better: Effective Altruism and a Radical New Way to Make a Difference
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