For your birthday, instead of presents you could ask for donations to a highly effective charity, creating a webpage on Causevox.com; Charity Science, a fundraising website set up by two people in the effective altruism community, helps you to do this on their Take Action page. If it’s the holiday giving season, you could offer to match any donations made by your colleagues up to a certain amount. You could organise discussion groups on career choice, or cause selection, or ethical consumerism.