James Aitchison

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is about asking ‘How can I make the biggest difference I can?’ and using evidence and careful reasoning to try to find an answer. It takes a scientific approach to doing good. Just as science consists of the honest and impartial attempt to work out what’s true, and a commitment to believe the truth whatever that turns out to be, effective altruism consists of the honest and impartial attempt to work out what’s best for the world, and a commitment to do what’s best, whatever that turns out to be.
Doing Good Better: Effective Altruism and a Radical New Way to Make a Difference
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