So what about print? In March 2015, The Bookseller reported that online print book purchasing overtook in-store print purchasing. That means more people are buying print online than they're buying print in stores, which puts independent authors on a par with traditionally published authors. I have print books for sale online and they have the same chance of being discovered as any other author's books. With the advent of KDP Print and the integration of Amazon Ads for print books, authors who embrace advertising could sell a lot more print books in the years to come.