Some tips on multimedia courses I've run a number of courses online over the last few years. Here are some thoughts that may help you if you're considering it: Do your research into what people actually want and will buy. Don't just create something that you think they will need. If you have an audience already, do a survey and ask people. If you don't, then use Twitter search or other social listening tools to figure out what people want. Choose the title very carefully. If it resonates, people will buy. This principle is the same for book titles. The language used should be based on the
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