The truth of our absolute and total need for belief from our earliest moments of consciousness, from an infant’s unwavering knowledge that she will be fed and comforted to an adult’s need to see some sort of justness and fairness in the surrounding world. In some ways, confidence artists like Demara have it easy. We’ve done most of the work for them; we want to believe in what they’re telling us. Their genius lies in figuring out what, precisely, it is we want, and how they can present themselves as the perfect vehicle for delivering on that desire.
