The simplest way to cultivate a reputation for being fair is to really be fair, but life and psychology experiments sometimes force us to choose between appearance and reality. Dan Batson at the University of Kansas devised a clever way to make people choose, and his findings are not pretty. He brought students into his lab one at a time to take part in what they thought was a study of how unequal rewards affect teamwork.7 The procedure was explained: One member of each team of two will be rewarded for correct responses to questions with a raffle ticket that could win a valuable prize. The
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