Who Gets What - And Why: The Hidden World of Matchmaking and Market Design

by Alvin E. Roth

Friedrich Hayek, who in his 1944 free-market manifesto The Road to Serfdom wrote, “There is, in particular, all the difference between deliberately creating a system within which competition will work as beneficially as possible and passively accepting institutions as they are.” He understood that markets need effective rules in order to work freely.