He explained that Southerners had become so sensitive about their reputation for being shit-squishing rednecks that all the presenters on TV and radio tried to sound as if they came from the North and had never in their whole lives nibbled a hush puppy or sniffed a grit. Nowadays it was the only way to get a job. Apart from anything else, the zippier Northern cadences meant the radio stations could pack in three or four commercials in the time it would take the average Southerner to clear his throat.