People ask me if I have a marketing or PR background, since that’s what helped catapult The Guild into situational internet fame against all odds. Answer? Nope, I have no qualifications in those areas. But I’ve always had a flair for showmanship. I love adding a bit of “VOILÀ!” to life, like secretly slipping a turd into the pool and watching people react REALLY strongly. Um, except it’s a turd everyone gets excited about, not grossed out by. One made of gold or diamonds or something . . . I dunno where this analogy is going.
