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Less understood is Maslow’s claim that people are “multimotivated” and that behavior is “multidetermined.” People have multiple needs at once, even if one might dominate. At any time, each of a person’s needs might be satisfied to different degrees: “It is as if the average citizen is satisfied perhaps 85 percent in physiological needs, 70 percent in safety needs, 50 percent in love needs, 40 percent in self-esteem needs, and 10 percent in self-actualization needs.”23 And any single behavior might be motivated by multiple needs. We work hard at our jobs because pay and benefits satisfy ...more
Geek Heresy: Rescuing Social Change from the Cult of Technology
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