JJ Moses

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What researchers found was that after the woman dropped the tampon on the table, male and female participants rated her less competent and less likable than they did when she dropped the hairclip. They also chose to sit farther away from her. Perhaps most intriguing, dropping the tampon led both men and women to rate physical appearance as especially important for women.
The Worm at the Core: On the Role of Death in Life
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