Kindle Notes & Highlights
Read between
August 23 - October 20, 2020
Your primary goal is to help people decide whether to invest resources in your idea.
(What are their chief concerns? How does your project address them?)
you must identify a clear business need, get to know your stakeholders, and tell them a compelling story about how to profitably meet that need.
“What happens if we take this course of action?” (not “Why is this a good idea?”).
The story starts, as all good ones do, with a problem. This is the business need you’re trying to solve.
Above all else, your story needs to be clear—it should not be a mystery.
What are your group’s chief objectives this year? How do you measure success? What are your barriers?
