Paras’s Kindle Notes & Highlights

Misbehaving: The Making of Behavioural Economics, by Richard H. Thaler

The infrequent purchases help because consumers often do not notice that there is always a sale going on.

See Paras’s 53 highlights

Misbehaving: The Making of Behavioural Economics

Misbehaving: The Making of Behavioural Economics

by Richard H. Thaler

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars