Misbehaving: The Making of Behavioural Economics

by Richard H. Thaler

My only advice for reading the book is stop reading when it is no longer fun. To do otherwise, well, that would be just misbehaving.

Oh gosh darn - such prescience. Yep I misbehaved!

When the expert was thinking about the problem as a member of the project team, he was locked in the inside view—caught up in the optimism that comes with group endeavors—and did not bother thinking about what psychologists call “base rates,” that is, the average time for similar projects.