Despite its prevalence and gut-wrenching consequence, we treat rejection as a one-off occurrence or temporary inconvenience—more like a bug bite or a flat tire than an experience that can shut down a person’s ability to take risks forever. It’s as if the subject were so simple that there was no need for more understanding. Didn’t get the job or promotion? Couldn’t close the sale? People thought your idea was stupid? The woman you love turns down your proposal? Don’t take it personally! Dust yourself off and move on!
