LESSONS 1. Patience and Respect: Rejection is usually a hard message. Delivering the message with the right attitude can go a long way to soften the blow. Never belittle the rejectee. 2. Be Direct: When giving a rejection, present the reason after the rejection. Avoid long and convoluted setup and reasoning. 3. Offer Alternatives: By offering alternatives to get a yes, or even simple concessions, one can make the other person a fan even in rejection.

