André Gide found the front pages plastered with his picture, and was told that sales of his latest book ran into the hundreds of thousands. He was given so much spending money that he did not know what to do with it: ‘Every time I got out my wallet to settle a restaurant or hotel bill, to pay a cheque, buy some stamps or a newspaper, I was brought up short by an exquisite smile and authoritative gesture from our guide: “You are joking! You are our guest, and your five companions with you.”’41

