Shamail Aijaz

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This primal part of your brain doesn’t like any changes that require effort. It loves comfort. Even waking up earlier or losing weight, both of which can tremendously benefit you in the long term, will be considered by your chimp as threats. Discomfort is not your chimp’s friend, even if the human part of your brain knows how transformational short-term discomfort can be. If you want to reduce the negative influence of the chimp on your decision making process, you need to understand how to calm it down.
How to Think Bigger: Aim Higher, Get More Motivated, and Accomplish Big Things
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