Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business

by Gino Wickman

As an Integrator, I . . . • am the “answerer” for functional leaders. • act as a filter. • prioritize. • provide direction. • keep the team focused on reaching our goals/completing our quarterly targets. • move the team to action/get things done. • help solve client and people issues. • retain and grow great talent. • keep everyone on the same page. • convert vision to strategy to tactical plans. • collaborate with the Visionary on his or her vision. • provide a sounding board for the Visionary. • help to determine when we need to stay focused and when we need to begin new initiatives. • hold the leadership team accountable to the vision, goals, and quarterly targets. • coach the team. • make sure the organization has the proper structure, with the right people in the right seats. • am the “man in the middle.” • manage the day-to-day, and integrate the major functions. • execute the business plan. • make the company profitable. • get things unstuck and over the finish line. • improve and maximize how the key functions work together. • help everyone understand how they fit into the whole. • remove obstacles and barriers. • create harmony among the leaders/keep the peace. • drive the tempo. • structure the path forward. • play devil’s advocate for the Visionary.