Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business

by Gino Wickman

• keep everyone on the same page.

THE 5 RULES 1. Stay on the Same Page 2. No End Runs 3. The Integrator Is the Tie Breaker 4. You Are an Employee When Working “in” the Business 5. Maintain Mutual Respect

Same Page Agenda • Check In (How are you doing? State of mind? Business and personal stuff?) • Build Issues List (bring issues to the meeting) • IDS (Identify, Discuss, and Solve issues)

So, what’s “the question” that you need to ask at the end of an end run, or after unproductive complaining? It’s simply this: “Are you going to tell ’em, or am I going to tell ’em? Because one of us needs to tell ’em.” We promise you that this works. This question will wipe out end runs organization-wide within a month.

great Integrator will make better decisions than a Visionary because of being better in tune with all issues, priorities, and resources.

Simply put, you should never make a negative comment about your V/I counterpart to anyone in the organization—ever.

The Integrator Job Description 1. Faithfully executes the business plan, achieving or exceeding planned P&L objectives. 2. Leads, manages, and holds the leadership team accountable for achieving agreed-upon commitments. 3. Integrates all major operating functions of the business. Ensures everyone is rowing together in the same direction. Models the way, always working toward the greater good of the business. 4. Resolves issues effectively—seeing real problems, being comfortable with conflict, calling out the problems, and solving the problems in a practical and healthy manner. Ensures the leadership team is healthy, functional, and cohesive. 5. Ensures that everyone is truly following and adhering to the company’s core processes and operating system with consistency. Demonstrates effective project management skills. 6. Dependably demonstrates a relentless obsession with values alignment, focus, simplicity, and clarity. 7. Effectively collaborates with the Visionary and stays on the same page. Maintains a high level of mutual respect with the Visionary. Realizes the unique contributions and ideas that the Visionary has, and possesses an ability to filter and translate those ideas into functional plans for the company. 8. Confirms that all key messages are properly and consistently cascaded across the organization. Inherently ensures that everyone is in the know. Verifies that a high level of effective communication exists throughout the organization.

TOOL #4: WEEKLY LEVEL 10 MEETING