Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business

by Gino Wickman

As a Visionary, I . . . • see things that aren’t there or haven’t been seen before. • visualize all possible scenarios and identify the probable outcome. • think sideways, live in the “what if” space. • super-simplify complicated things to core elements, and toss the rest. • drive strategic business development. • open doors and influence key sales opportunities. • come up with new products and enhancements. • see the future possibilities. • see the big picture and how all the pieces fit together. • am the spark and energy for the culture. • champion our Core Values and Core Focus. • keep an open mind. Listen to the team. • stretch others to think outside the box. • generate ideas. • sit on top of the ship and look out for icebergs. • establish the common vision for where we are headed, and engage others in it. • am the face of the organization. • drive big deals. • inspire others. • create vision, direction, and the big picture. • ensure brand consistency and growth. • see and connect the dots. • coach and mentor. • provide a sounding board (safe zone) for the Integrator to bounce ideas and get honest feedback. As an Integrator, I . . . • am the “answerer” for functional leaders. • act as a filter. • prioritize. • provide direction. • keep the team focused on reaching our goals/completing our quarterly targets. • move the team to action/get things done. • help solve client and people issues. • retain and grow great talent. • keep everyone on the same page. • convert visio...