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Micah Grossman
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Actionable Gamification: Beyond Points, Badges, and Leaderboards, by Yu-kai Chou

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“Never allow your users to accidentally stumble upon a bad experience.” If users cannot figure out what to do within 4 seconds, they will become disengaged.
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Actionable Gamification: Beyond Points, Badges, and Leaderboards
Actionable Gamification: Beyond Points, Badges, and Leaderboards
by Yu-kai Chou
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