I will repeat multiple times in this book that, because everything you do is based on one or more of these 8 Core Drives, when there are none of these 8 Core Drives behind a Desired Action, there is zero motivation and no action takes place. In addition, each of these 8 Core Drives have different natures within them. Some make the user feel powerful, but do not create urgency, while others create urgency, obsession, and even addiction, but make the user feel bad. Some are more short-term extrinsically focused, while some are more long-term intrinsically focused. As a result, these 8 Core
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