years, gamification has reached a social tipping point and is starting to creep into every aspect of our lives - from education, work, marketing, parenting, sustainability, all the way to healthcare and scientific research: The U.S. Armed Forces now spends more money on recruitment games than any other marketing platform. Volkswagen generated 33 million web visits and 119,000 new ideas through its People’s Car Project to design the “perfect car”. Nike used gamified feedback to drive over 5,000,000 users to beat their personal fitness goals every day of the year. With Beat the GMAT, students
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