However, the real question wasn’t how to publish but what to publish. Content strategy was still a mystery in the early days of the social media revolution. For content, the “experts” would simply ask their companies to send them worthy updates for posting. Every once in a while they might even provide some customer support using the companies’ Twitter accounts or share pictures on their Facebook Fan Pages. But overall, the industry felt a little disillusioned by this new “fad,” as the miracle they were expecting in ROI (Return on Investments) just wasn’t being realized.
