when I published the Octalysis Framework on my blog YukaiChou.com, it was also extremely well-received by the industry. Many brilliant pieces of work remain unnoticed or unappreciated for most of the creator’s life, let alone a design framework I simply put up on my personal blog. To my delight, within a year the Octalysis Framework was organically translated into over fourteen different languages - I had to stumble upon most of them one at a time. I quickly received many opportunities to speak, teach, and consult globally.