Ravi Sankar

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For instance, through Level III Octalysis, one can reach conclusions such as, “Looks like the Achievers start the experience in Discovery well, Onboarding is fine, but in Scaffolding they lose motivation and drop out. The Explorers will try out the product because of Core Drive 7: Unpredictability & Curiosity, but during Onboarding they feel confused and would leave. Socializers wouldn’t even try out the experience because there is no Core Drive 5: Social Influence & Relatedness advertised in the product. Finally, the Killers seem to be the ones in this case to stay through Discovery, ...more
Actionable Gamification: Beyond Points, Badges, and Leaderboards
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