Ravi Sankar

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After some research, whoopee, I discovered that people who have spent time editing Wikipedia are almost nine times more likely to donate to Wikipedia compared to people who only benefit off it by consuming the valuable information (28% vs 3%)38. What’s more, donors who don’t edit the site have all donated far fewer than three times,
Actionable Gamification: Beyond Points, Badges, and Leaderboards
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