Zynga games (historically) is that they have been very successful with implementing many Black Hat Game Techniques. Of course, they don’t have the framework to understand it as “black hat,” but they refer to it as “Data Driven Design.”8 Because of the Black Hat Motivation, for a long period of time their games drove great numbers off each user in terms of retention, addiction, and monetization. However, because most Zynga games do not make users feel good when playing, when the user is finally able to wean themselves from the system, they will.
