In most app categories, freemium, as a business model, is surging in popularity, eclipsing paid or free with advertisement models.24 This essentially means the user is offered a free version of the app, with certain additional functions or content available for a fee. There are different opinions on the appropriateness of this model. Some say it exploits the customers, getting them hooked and then coming in for the credit card, while others see it as an opportunity for consumers to buy only what they'll use and to try the product before purchasing anything at all. As the prevailing moneymaking
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