Mobile Learning: A Handbook for Developers, Educators, and Learners (Wiley and SAS Business Series)

by Scott McQuiggan

What users see when they find your app in the app store is what we call the app store experience. While most of what is allowed in this avenue is imposed by the operating system and its regulations, these allowances are changing often. We suggest developers make use of all the allotted features within the app store listing, as these help users find the app and will be used to compare it to competitors. For instance, the Apple App Store allows for a video preview of the app;42 Google Play has had this functionality for a while. This preview functionality is an example of a new feature that gives apps an additional avenue to make a positive impression on a potential user. As the app store experience continues to be refined and enhanced, developers need to stay in tune with these updates and increase their own offerings. Once an app preview becomes the norm, as it will, an app that only offers screenshots will quickly be passed over for one that offers a more thorough preview.