Stephen Sanger then head of General Mills, a company that was then generating $2 billion a year from the sale of sugary breakfast cereals. ‘Don’t talk to me about nutrition. Talk to me about taste, and if this stuff tastes better, don’t run around trying to sell stuff that doesn’t taste good’ (p. xx). And with that the processed food industry in the US turned its back on any possible role it might have in causing the global obesity and diabetes epidemics after 1980.
