Oversubscribed: How to Get People Lining Up to Do Business with You

by Daniel Priestley

People Don't Buy What Others Want to Sell. They Buy What Others Want to Buy.

Your goal is place a high value on what you do and work with people who do as well. Set your boundaries, have your terms, protect your space so you can deliver something special.

Celebrate your clients. Make them the stars of your show. Get famous on their success stories. Take all that money you want to spend on getting a new client and spend it on celebrating your existing clients. Put them high on a pedestal for everyone to see.

Oversubscribed businesses more often talk about something bigger than what they do. They talk about the lifestyle of their customers, they talk about philosophy, they talk about a big problem they want to solve or they talk about the transformation they want to see in the world.

What would you score our team performance on a scale from 1 to 10 and why? What do you think we did well? What could we have done better? What was a magic moment you noticed? Anything else?