Thousands of social psychological experiments have been conducted since World War II, yielding great insights into the various ways people are influenced, both as groups and as individuals. The result of these studies has been the consistent demonstration of the remarkable power of behavior modification techniques, group conformity and obedience to authority. These three factors are known in psychological terms as “influence processes” and demonstrate that situations often determine human behaviors, often more than the values and beliefs of the individual. One of the most remarkable
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