In some cults, members are systematically made to be phobic about ever leaving the group. Today’s cults know how to effectively implant vivid negative images deep within members’ unconscious minds, making it impossible for them to even conceive of ever being happy and successful outside of the group. When the unconscious is programmed to accept such negative associations, it behaves as though they were true. The unconscious mind of the typical cult member contains a substantial image-bank of all of the bad things that will occur if they, or anyone, were to ever betray the group.