If a member is not behaving sufficiently enthusiastically, they may be confronted by a leader and accused of being selfish or impure, or of not trying hard enough. They will be urged to become like an older group member, even to the extent of mimicking that person’s tone of voice. Obedience to a leader’s command is the most important lesson to learn. A cult’s leaders cannot command someone’s inner thoughts, but they know that if they command behavior, hearts and minds will follow.