Emotional control, the fourth component of the BITE model, attempts to manipulate and narrow the range of a person’s feelings. All or nothing. Either you feel wonderful as a “chosen” member of the elite, someone really special and loved and part of a wonderful movement; or you are broken, unspiritual, have bad karma, are guilty of overts, are sinful and need to repent, try harder and become a better, more devoted member. Guilt and fear figure mightily. However, most cult members can’t see that guilt and fear are being used to control them.